Shelton Interactive – Austin, Texas
Lead Designer: February 2012-Current
Kerbey Lane Cafe – Austin, Texas
Marketing Director: October 2008-January 2012
•Design website mocks including homepage and interiors that
consider user experience, SEO and continued content growth.
•Print and logo design.
•Social media design.
•Oversee and direct all designs and strategies of Junior Designers.
•Develop strategies, site map and content overview for websites.
•Write headlines and taglines for web and print.
•Develop brand strageties and styleguides.
•Organize and gather content for websites.
•Conduct and lead client calls and meetings.
•Research and develop processes for improved workflow and
maintaining department’s financial goals.
•Oversee brand development for company.
•Assist in interviewing and hiring Junior Designers and Interns.
•Develop marketing strategy for restaurant, retail and catering.
•Perform company market analysis to determine target market
and SWOT.
•Create expense reports and budgets for advertising campaigns.
•Research and develop media partnerships for cost reducing
and added value advertising and promotion.
•Art direction and copy for advertising in all mediums.
•Press releases and media spokesperson.
•National spokesperson and guest talent on QVC.
•Organize and implement company charity drives.
•Front end design and maintenance of website.
•Branding development for print, web and advertising.
•Graphic design for all in-house materials.
•Social media management.
•Write and design content for email marketing campaigns.
•Search Engine Optimization
•Event planning and management.